SHANGHAI: Fifty-six-year-old Chinese model Ma Yinhong standing outside a shop on a street. WEARING a bright floral ensemble with her short hair dyed blonde, Chinese model Ma Yinhong struts a Shanghai catwalk with a style and swagger that belie her 56 years. She made her modelling debut just two years ago and is already in demand, working for leading fashion brands such as Dolce & Gabbana. Ma is one of a growing number of older models sought after by Chinese and international labels trying to court the country’s growing faction of “silver spenders”. She seems to embody this target market of older Chinese who are spending more on themselves. “I never go out without dressing up and getting made up. I never let myself look like an old granny,” Ma told AFP at a recent show for Uooyaa, which used a mix of younger Chinese and foreign models, as well as seniors. By 2050, one in three people in China, or 487 million people, will be over the age of 60 according to the off...